YPrime: Touting the Ingenuity of an Industry-leading App
This multi-media campaign builds upon a YPrime integrated campaign that appeared earlier in 2022. The campaign’s deliverables stack to drive the user experience, with each deliverable leading the user to the next touchpoint, teaching and engaging along the way.
5x7 Branded Spiral Workbook with QR Code Bellyband
The campaign begins with thoughtfully designed, spiral-bound notebook wrapped with a printed bellyband. The bellyband features a trackable QR code; this QR code then drives the YPrime App landing page in turn drives the user to a short video that highlights the app’s benefits and ease of use, focusing on the ability of patients to participate in clinical trials directly from the app.
:30 Launch Video
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